This study looks at brand loyalty issues with Boomers, assessing marketers, their marketing plans and how Boomers do, or don’t, fit into their plans.

Dispel myths of how different generations are perceived by other generations.

The Sun Life Unretirement Index tracks the changing attitudes and expectations American workers have regarding retirement. The Index forecasts Americans’ expected retirement age and gauges how economic, financial and societal forces are affecting working Americans.

The financial realities of retirement in America are changing dramatically. Four generations of American adults are rethinking nearly everything about retirement. Charles Schwab undertook this study to engage Americans in the retirement conversation.

Identify what impact the aging of the Boomers will have on the U.S. economy.

Many Americans have lost faith that Uncle Sam can deliver promised Social Security and Medicare benefits, and they’re none too sure about their employers either. With all the uncertainty surrounding traditional social and corporate safety nets, roughly three in four Americans say they plan to create their own safety net.
Americans are starting to save more, [...]

Financially stressed out Americans are rethinking what they want out of life, MetLife has found in its 2009 MetLife Study of the American Dream. They are less concerned about accumulating material possessions and more focused on the quality of personal relationships – family, friends and marriage.
The economic crisis has been a “loud wake-up call” for [...]

Most of us know from hearing the stories of parents and grandparents that the Great Depression was a searing and formative experience. Tales of jobs lost, fortunes vaporized, runs on banks and other woes instilled the G.I. Generation and their Silent Generation children with an ethic now lost: Live within your means, save for a [...]