Generation Y

80 million
Born: 1983-2002
Formative years: 1990-present
Age in 2009: 26 and under

Raised by doting parents and awarded praise and trophies just for showing up, the Gen Ys suffer from no lack of self esteem. Yet, other than those who fought in the Middle East, they have faced no real hardship. Enjoying a prolonged adolescence — adult Gen Ys are famous for living at home — they remain untested. Still, the generation shows promise. Technologically savvy, Gen Ys are hyper-connected through cells phones, instant messaging and texting. The Internet is second nature. Furthermore, as social libertarians in their outlook, they are comfortable with diversity in race, culture and sexual orientation. Millennials are joiners: Early signs suggest they may engender a renaissance in civic participation and the rebuilding of social capital.