Sell more financial products by understanding your client's perspective.

The Takeaway

The Daily Takeaway

A Little Work Never Hurt Nobody

KNOW: The stock sell-off from the Global Financial Crisis could set back the incomes of roughly one in four Boomers by 10% or more. But working one extra year, to age 67, would significantly increase the odds of restoring their post-retirement income, concludes an issue brief published by the Urban Institute.

DO: Share the brief with Boomer clients. The conclusions may be self-evident to you, but it may not be obvious to your clients that working only one extra year (extending their working life by 2.2%) could increase their retirement income by as much as 10%.

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Who's Behind Generational Advisor?

Generational Advisor is an outgrowth of the Boomer Project, the nation's leading authority on generational marketing.

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